Best Practices : Title Optimization

Search engine like Google gives a lot of weight to the title of webpage; hence it required to be optimized very carefully to achieve top search engine ranking. The page title is, what is displayed in the title bar of your browser window, and is also what is displayed when you bookmark a page or add it to your browser Favorites. Correct use of keywords in the title of every page of your website can give you better SEO results.

Some best practices listed below for you:

• Make sure your web pages have a unique title.

• Choose keywords that relate best to your product or service and use the form, plural or singular, for your keywords based on their search volume.

• Don't repeat your keywords more than 2 - 3 times in the title.

• First letter of each word in the title must begin with a capital letter following by small letters.  For eg., Web Design Service In India

• The length of the title is also very important. Ideally it should be maintain within 60-65 characters (including spaces).

• A title tag can provide the maximum advantage only if it focuses on a specific keyword which is most important as far as the webpage is concerned. In addition to this, loading titles with keywords makes them look unprofessional and could lead to “Keyword stuffing”.

• If your title uses a keyword which is not present in the content, it adds no value to the title. Search engines gives a much important to title tags and treat them as a word that describes the entire webpage. So make sure you write a title in relation to the webpage content.

• Keep your title tags simple, meaningful, keyword specific. Many webmasters use descriptive tile tags as it helped them to get better click-through rates even when their page was at the very bottom of the results.

• Lastly, if you wish to include your company name, then put it at the end of the title.