Best Practices : Meta Tag Optimization

With many search engines, information displayed on search results pages comes from two places: the HTML title tag and the meta-description tag. 

There are many extensive factors that Google uses when determining website rankings. You should use everything available to you that the engines might give some weight, and therefore you should certainly use meta tags.

A meta tag is an HTML tag that provides information about Web page’s content, such as what HTML specifications a Web page follows or a description of its content. A meta tag doesn’t affect how a Web page is displayed in a browser window.

Benefits of Meta Tag Optimization:

• Help obtain a good ranking in search engines that use meta tags to determine relevancy. Including some of your keywords will give you some advantage in Google’s relevancy algorithm.

• Elicit a call to action, that is, encourage people to click the link to your Web page. If your number appears in the Meta description some of your customers might just prefer to call you directly instead of going through your site.