Best Practices : Link Optimization

Linking is the action where, one page is linked via either text or an image to another page within your website. How do you link your website from page to page? 

• the frequency of links,
• the total volume of links from which pages
• and the proximity of the link

3 of them plays important role in link optimization.

Even more challenging is finding a way to have the keywords that you're focused on in the anchor text of those links. Anchor text is the text contained in a link. Getting your keywords into the links is an important factor because search engine spiders read the links as they crawl the Web. They can understand the association between the words in the hyperlink and the page that it's being linked to.

It is important to optimize your internal & external outbound links for search engines as well as to give your visitors a better navigation.

Important elements of Link Optimization:

• Try using good Anchor Text when you are linking to other people. Include the appropriate keyword in the anchor text which gives the outbound link a ‘proper meaning’ and value.

• A good & clean Internal Link Structure with proper use of anchor text will definitely help. E.g. “Buy Now” or “Learn More” is a better anchor text compared to “click here”.