Here are some of the most important
html tags for you to consider in optimization.
Title Tag
<head>
<title>keyword</title>
</head>
Choose a title which best describes
your website. It should be 60-65 characters long, as this will be displayed in
search results page by Google.
Header Tags – H1,H2,H3,H4,H5,H6
<h1>Most Important</h1>
<h2>Second Most Important</h2>
<h3>Third Most Important </h3>
<h4>Forth Most Important </h4>
<h5>Fifth Most Important </h5>
<h6>Sixth Most Important </h6>
The h tag defines the heading in html.
h1 is most important one, and should
always be used for the title of the page. The second most important is h2, the
third – h3 and so on, they should then be used to define sub headings, or sections
on a page in order of importance. Usually web pages won’t go beyond the
<h3> tags as they will instead feature multiple <h2> tags,
providing that the sub headings are of equal importance.
Bold OR Strong
<b>keyword</b>
<strong>keyword</strong>
These tags are also used to help
emphasize more important keywords on your webpage to the search engines.
Image
<img src=”picture.jpg”
alt=”keyword” />
To tell search engines what your image
is, you need to include the “alt” section of the code. The “alt=” section of
the code is what a search engines will actually be indexing and help to get
good ranking in Image searches. Just make sure your images’ keywords are placed
on the webpage.
Hyperlink
<a href=”http://www.webinfo.com/page.html”
title=”keyword”>keyword</a>
Hyperlinks are a key element and play
a vital role in search engine optimization; with the amount of links and the
anchor text that is being used have a large input in how relevant search
engines find your site to be to a particular key phrase.
Hyperlink (No Follow Variant)
<a href=”http://www.webinfo.com/page.html”
title=”keyword” rel=”nofollow”>keyword</a>
The nofollow tag in conjunction with a
robots.txt file can prevent Search Engines from indexing pages on your website.
As hyperlinks increase the referred page’s ranking, there are times that you may
wish to use no-follow links, such as when you place paid advertisements on your
webpage.
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