Directory submission is one of the off page optimization method used for building the marketing plan for your website. However, the main goal of directory submission is to create backlinks to a website. In turn helps to get targeted traffic towards your website and improves the search engine rankings.
What exactly you do in Directory Submission???
In a directory submission, you place your website details (like website URL, Title, Description, Meta tags and many other details) into the most appropriate category and sub-category of the directory. The directory will then check the content of your website before it will be listed. Once published, your website will have a link back from that particular directory in its appropriate category so that customers can find you more easily.
What are different types of Directory Submissions??
Basically, there are two types of directory submissions.
- Automated Directory Submission – It is done with software.
- Manual Directory Submission – It is done manually by human.
It is very well agreed that, the task of directory submission requires more time and effort. It is time consuming and therefore many people take help of automated submission software. However, manual submissions are proven to offer more beneficial results than automated submission.
What are the benefits of Directory Submission?
- Back links: Generating back links are the major benefits of web-directory submissions which in turn results in more traffic flow towards a website.
- Indexing: It ensures guaranteed search engine indexing. Search engines crawl through the links, add the site pages to their index and ranked them accordingly. If your website’s link is discovered on the directory site, the spiders will follow the links to your website, thus results in increasing the visits and indexing in the databases of search engines.
- Anchor Text: Directories allow links to the site with keywords describing your site. Therefore, search engines rank the site higher than other for the given terms. Hence directory submissions using keywords as anchor-text will boost your link reputation.
- Save Cost: Most directories are free to submit to. It therefore makes business sense to submit to as many directories as possible.
Relevancy is extremely important in directory submissions; otherwise, it will be a waste of time and effort. As there are many rules and regulations when it comes to directory submissions, and you need to make sure that you are following these rules otherwise you may find your submission being rejected, or in spam, not being listed in that directory at all.
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