For
modern businesses, having an online presence is as imperative as having a
physical presence today. Want more customers? More leads? More sales? The
internet is a huge marketplace and there is huge completion too. Search engines
are now becoming the starting place for a product search, and they’re getting
more popular. More than 70% of online consumers start their quest for a
product, service or support call using a search engine.
SEO
which stands for search engine optimization is the act of making ones website
content more search engine friendly to make it rank higher. The central idea
behind search engine optimization is to ensure a high ranking for a website in
search engine result pages. It involves many techniques that allow Google and
many other search engines to easily find and index your web pages. SEO helps
internet marketers and online business owners build a good reputation and this
in turn furthers their business prospects.
SEO
is nothing but the process of implementing techniques that will have an effect
of your organic (FREE) search engine rankings. This will result in more
targeted traffic to your websites which in turn will result in an increased
number of sales or income from your websites.
During
SEO, you will come across two most important terms: ON PAGE SEO and OFF PAGE
SEO
What
is On PAGE SEO?
Onpage
is where you work on website content. Here, sometimes you need to do changes in your source code to make it more search engine friendly.
What
is Off PAGE SEO?
OffPage is where you work hard on building quality and relevant backlinks for your website. Link-building is an effort-consuming, repetitive task.
Next post will provide you more detailed knowledge on "ON PAGE SEO" and "OFF PAGE SEO"
